Trouw Nutrition expands feed additive portfolio with Selko IntelliBond
Following the acquisition of U.S. based company Micronutrients by global animal feed company Nutreco, its animal nutrition company Trouw Nutrition announces the global integration of the Selko IntelliBond product range. The world’s first hydroxy trace minerals for animal nutrition are now incorporated into Trouw Nutrition’s feed additive portfolio, marketed under the brand Selko IntelliBond.
Nutreco’s animal nutrition company, Trouw Nutrition, now sells and distributes hydroxy trace minerals globally underthe brand name Selko IntelliBond. With proven sales success in the U.S., the company is excited to make these products available worldwide.
Jeff Cohen, Vice President of Sales and Marketing at Micronutrients about the global opportunities: “Launching Selko IntelliBond worldwide is an opportunity we have been looking forward to for a while. When you consider the current success of these trace minerals, their potential in a larger market looks very promising.”
Selko IntelliBond are hydroxy trace minerals,the most technologically advanced form of trace minerals designed for animal feeds. Selko IntelliBond products have high bioavailability, leading to increased animal performance and lower environmental impact.
Hydroxy trace minerals have, due to their unique crystal structure, major advantages compared to inorganic trace minerals. These minerals have superior handling and stability properties, and are less reactive on sensitive feed components. This improves the quality of premixes.
The popularity of the product has grown steadily in the U.S. in the past few years, so much so that global animal feed giant Nutreco acquired the brand in 2016. Trouw Nutrition, a Nutreco company, seeks to unlock the true potential of Selko IntelliBond by making it available for purchase on a global scale.
“The IntelliBond brand is well known in North-America. We are excited to take the next step within the extensive network of Trouw Nutrition,” says Kevin Perryman, Director International IntelliBond Business. “We are looking forward to introducing the livestock industry around the worldto this new form of minerals.”
In their feed additive portfolio, Trouw Nutrition now offers two types of trace minerals, each providing value along the feed to food chain with unique properties. For sows, breeders and pets, the Selko Optimin range offers customers an effective source oforganic trace minerals. Selko IntelliBond copper and zinc minerals are available for production animals such as piglets, fattener pigs and broilers for optimum performance.
Micronutrients is a global mineral feed ingredient producer focused on developing, manufacturing and marketing a full range of quality trace minerals. It was founded in 1995 and is headquartered in Indianapolis, Indiana USA. Micronutrients is a member of The Heritage Group, an Indianapolis-based family of companies. The company has one production site with two productions plants and employs approximately 120 people.
About Trouw Nutrition
Trouw Nutrition is a Nutreco company and a world leader in innovative feed specialties, premixes, models and nutritional services for the animal nutrition industry. Trouw Nutrition helps its customers to enhance productivity and support animal health through all life stages, as it seeks to fulfil the Nutreco-wide mission of Feeding the Future. Selko is the feed additives brand of Trouw Nutrition, bringing customised programmes with knowledge, service and natural feed additive solutions that add value to integrators, feed mills and farmers. Focus areas are Gut health in antibiotic-free production systems, Trace mineral nutrition solutions, Feed safety and Salmonella control.