Nutreco Completes Micronutrients Acquisition

Jan 18, 2016 | Press Releases

Nutreco has completed the acquisition of Micronutrients initially announced 7 December 2015, following regulatory clearance. Micronutrients is a global leader in hydroxy-based trace minerals. The acquisition enables Trouw Nutrition, Nutreco’s animal nutrition business, to further strengthen its Selko feed additives product portfolio. Bruce Crutcher will take over the general management of Micronutrients.

Nutreco’s strategy is to address global trends in the animal protein value chain by providing its customers innovative and sustainable nutritional solutions that require advanced technical and application know-how. Micronutrients’ product portfolio fits this strategy. In combination with its existing product range and R&D capabilities, the acquisition makes Trouw Nutrition a global leader in the specific feed additive segment of hydroxy trace minerals. Furthermore, Micronutrients’ products will strenghten Trouw Nutrition’s global premix business.

Bruce Crutcher, who currently leads Trouw Nutrition USA, will take over the general management of Micronutrients in the second quarter of 2016. The new general manager for Trouw Nutrition USA will be announced shortly. Current Micronutrients CEO Pat James will step down and retire, but will stay on as internal advisor to support Micronutrients further growth.

Micronutrients’ IntelliBond® hydroxy trace minerals Micronutrients is market leader for hydroxy trace minerals, which are marketed under the global brand name IntelliBond®. Hydroxy trace minerals are specialty trace minerals that due to their unique chemical structure improve the stability of premix and feed and the bioavailability (better digestion) in animals compared to inorganic trace minerals.Higher bioavailability under specific conditions leads to increased animal performance as well as environmental benefits. The company is especially strong through its own commercial organisation in the US, while also selling in many other countries around the world through distributors.

Selko feed additives
Selko is Nutreco’s feed additives business, which sells its products through Trouw Nutrition’s global sales organisation. Selko is a market leader in natural feed additive solutions that add value to integrators, feed mills and farmers. Focus areas are Salmonella control, feed safety and gut health in antibiotic free production systems. The acquisition of Micronutrients adds to Trouw Nutrition’s current product portfolio, including premixes, organic trace minerals and betain.


About Nutreco
Nutreco is a global leader in animal nutrition and aquaculture feed. Nutreco’s advanced feed solutions are at the origin of food for millions of consumers worldwide. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and
aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and expertise for building its future. Nutreco employs approximately 11,000 people in 35 countries with net sales of € 5.3 billion in 2014. Its two global company brands Skretting (aquaculture feed) and Trouw Nutrition (animal nutrition) have sales in over 90 countries. Nutreco is a wholly owned subsidiary of SHV Holdings N.V., a family-owned multinational with net sales of €14.9 billion (excluding Nutreco) in 2014.

Trouw Nutrition is a world leader in innovative feed specialties, premixes, models and nutritional services for the animal nutrition industry. Trouw Nutrition helps its customers to enhance productivity and support animal health through all life stages, as it seeks to fulfil the Nutreco-wide mission of Feeding the Future.

Media enquiries

Mark Woldberg (Nutreco)
Manager Corporate Communications
T +31 33 422 6176
M +31 6 1503 3036